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Motivation is critical to telemarketing team effectiveness – here are five tips to help keep your team fired up

With a new series of The Apprentice back on our TV screens Lord Alan Sugar will be resuming his role as the big bad wolf of British business. It’s a role he’s perfected over the years; blowing away the dreams of many, and then gifting a fairy tale ending to one.

Even if you’ve got the right direct mail and email marketing lists, the wrong content could kill your campaign...

The overpriced stationery? One printer for every three people in your office? Desk chairs that look like they were designed by NASA? There are some things that your business could survive without.

Back in the old days before the rise of email, a marketer’s best friend was the trusty postman.

My wife and I were recently after a new car, but when it came to picking one we didn’t know where to start. There are countless designs from many manufacturers offering varying quality, and then dealers offering different prices, discounts and payment plans, that I worried we’d make a bad decision.

Next time you’re in your local pub, check out the regulars. They’re normally the ones sitting at the bar, chatting to the landlord. When they enter, their usual drink is being poured before they’ve even sat down. You might even be a regular yourself.

Look around your desk. How messy is it?